COMPANIES I'VE WORKED WITH
Stories from my time at companies I've worked with over the last 16 years

I led the software team on the Western Harbour Tunnel project, capturing and storing 13km of precision engineering data+70% Increase in field crew productivity — faster mapping meant more time for critical analysis
AGILYX
I helped the tech team mature product engineering processes for a product serving 41,000+ people
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ELGAS
I led the design and build of a self-service customer app for Australia's largest LPG supplier, serving 350,000+ accounts
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BOW WOW MEOW
I led the embedded technology partnership that turned a fragmented three-vendor setup into a continuously testing acquisition engine
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OZSNOW
I led the infrastructure rebuild that took an 18-site platform from peak-season outages to 100% uptime
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BELLEE
I led the integration layer connecting a 20-kitchen dark kitchen network across three major delivery platforms
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SCAFFLINQ
I led the technical build of a vertical SaaS platform for scaffolding operations, from idea to 12 paying customers in 9 months
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WISEWAY LOGISTICS
I led the build of a purpose-built dispatch platform replacing spreadsheet operations across a national courier fleet
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FMCG ANALYTICS
I led the technical build of a retail analytics SaaS platform that went from consulting IP to $100K+ MRR
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THE BANKTECH GROUP
I led the technical build of a cashless gaming wallet, from zero to live in venues across Australia
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AWS AUSTRALIA
I led the rebuild of a fragmented CMS into a platform the marketing team now runs independently
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ATTENTION NEST
I led the recovery, maturity uplift, and structured handover of a live SaaS product to a new team
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AGRANA
I led the technical build of a SAP-integrated cost modelling tool for one of the world's largest food manufacturers
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KASPERSKY LAB
Getting Cybersecurity Products to Market Ahead of the Competition
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OLDFIELDS CLICK'N'COLLECT
Two Products Inside a Manufacturing Business Navigating Digital Transformation
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ONEPATH
Building the App and Revenue Model for Australia’s Largest Islamic Media Organisation
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GLAD GROUP
Establishing the Cloud Foundation for a Reliable Application Build
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ONLINE MARKETING GURUS
Building Gurulytics — A Proprietary Analytics Platform for a Digital Marketing Agency
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BOVARA
I led the technical build of purpose-built software powering a new EV parking network across NSW
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PRESIEN
AI-Powered Hazard Detection for Heavy Industry
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MAINLAND CIVIL
Rescuing a Mobile App from Offshore Development Failure
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SYDNEY-BASED CIVIL CONTRACTOR
Digitising Field Operations for a Civil Construction Company
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FAQ
Frequently asked questions
These companies look quite different from mine. Does that matter?
The industries vary, but the problems don't. Whether it's a logistics business, a pet insurance company, or a civil construction company, the issues that brought Sam in were almost always the same: no technical leader accountable for the outcome, engineers without proper direction, or technology decisions being made by the wrong people. The context changes, but the fix is usually the same.
My situation is more complex than these examples. Can you still help?
The engagements in these case studies range from straightforward to complicated: enterprise transformations, failing builds, businesses with no technical foundation at all. If you're not sure whether your situation fits, the easiest thing to do is get in touch and describe what's going on. Sam will give you a straight answer.
What kinds of problems are you typically brought in to fix?
It varies, but the most common situations are: a technology project that's drifted without a leader steering it, a business that's scaling and realises it needs technical leadership it doesn't have, or a founder who needs someone to take technical decisions off their plate.
How long does a typical engagement last?
It varies. Some engagements are project-based with a clear end point. Others are ongoing because the company needs a permanent fractional CTO, not just someone to fix a specific problem. We work that out at the start based on what the company needs, and adjust as things change.
Thirty recommendations for your project. Hand-written by me.
I spend a session inside your project: your project management systems, technology, and team. Then I personally write up 10 things I'd keep, 10 I'd stop, and 10 I'd start, with the reasoning.
I take on a few each month, for companies actively building.
The session is free.
Or call me on 🇦🇺 0431 197 004